When the category of plus size model was first introduced around
1980, to bring style to the clothes of bigger women, no doubt the models
were bigger than average, but in the twenty first century, with women
having grown steadily bigger over the intervening years, plus size is
now no more than average. The fashion industry has been reluctant to
increase the size of plus size models, so is it time to consider
introducing a super plus size to bring elegance and style to a new
generation of big beautiful women? British Standard sizes for women's
clothes were introduced in 1982. At that time the average woman was
still about size 12, so plus size models wearing size 14 and 16 dresses
could serve the fashion needs of the majority of above-average-size
women. However, by 2010, the proportion of size 12 women had fallen to
31 percent and nearly 40 percent of women were reported to be size 16 or
above. So plus size models of size 16 had come to represent the average
woman, and large numbers of bigger women were again left without a
category designation to inspire fashion designers to cater for their
needs. Women's vital statistics have changed, but the fashion industry
holds onto the Twiggy era of the 1960s, and its gesture towards bigger
women is still stalled in the 1980s.
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