Zimmermann spring / summer ad campaign 2013/2014.

Zimmermann’s Class of 2013 collection is not quite school girl elegant as you might expect it. Instead – as the strategy presenting Cassi Van Den Dungen demonstrates – it’s a mix of purity and night, a sense of fun and complexity, at once younger and magnificent, peppered with pleated tunics and sexy dresses together with ribbons and ruffles and bows.